Published at Thursday, September 13th 2018. by Carole Bennett in Sectional Sofa.
So we have a combination of what we're doing online they can see, but also we have I sofa. So we have a lot of lights off the screens, so they could build their own sofa, but where we're constantly adding technology. What makes you different from the competition? How do you stand out among the competition, so we just do our thing and our thing is we want to show very interesting, fresh great-looking merchandise at very good prices. Okay and then we put it together in a room. So it's easy to see if you're gonna decorate completely for your house, so we have the room, but we also have just continuously updated our march.
We got we get very involved in product development, and so the customer sees something fresh almost every time they go to room together, so great, looking product, great price and we get our share. Well, let me ask you one more thing about Eric Church. I see it on the floor. How long has it been on the floor and how is it doing? Oh, it's doing. Fine post the product. The product is good. We want the big launches later, but the product I think Pulaski did a great job on and our buyers who work with him two-two on the product so that the product came in.
It starts selling right away, and you know the people who know him really liked him and they're interested, and I think, as we start to advertise a lot more people who know so so this store opened in January. It's room to go and Rooms To Go. Kids, you said: call it kids and teens good things and tell me a little about the Kit son teen side of it, about half of our stores have kids and teens stores, and it's something that we realized.
We need to specialize in order to do a good job. It's it's a different sales process. You need different salespeople and it's it's just it's trying to understand everything about the family. So what you know what the parents want, but also what they? What the kid wants, and so if we want our kid's shopping experience to be more kid interesting and I would say the majority of the time the kid makes a decision on what they. How do you do that? How do you make a kid interested just the product? The brand's, the functionality we try to make it somewhat interesting, it's going to be in their room and it has to it has to work for the kid they have to like it, and it has to be functional.
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